Happy New Year! 2018 was honestly a great year, and I’m thoroughly excited to take on 2019. To kick 2019 off, I’m going to do a month-long challenge. A few challenges, actually. I’ve done/attempted a few monthly challenges before (NaNoWriMo, primarily), but I realized most of those were a little closer to “Finish this in…
Portfolio Project: Complete
This month has been a tough one in Praxis. A lot has been done and a lot has been learned. I decided at the beginning of the month that I wanted to do a marketing project. I had a lot of options, and struggled to choose between starting a Podcast or opening a Shopify store…
A Crash Course in Facebook Advertising
If you’ve ever created a brand of any kind, you know how important it is to get traffic and followers. One fairly simple, fairly cheap way to do that is through Facebook advertising. Advertising on Facebook is a great way to experiment with ad creatives and your audience. However, it can seem overwhelming if you…
How To Rethink Marketing Your Brand
Have you ever had that feeling where what you’re doing is pretty successful, but it’s just not enough? That’s sort of where I was this week with my portfolio project. My portfolio project to start out with was fairly simple: Create a Shopify store and learn how to run FaceBook ads for that store….
3 Things to Watch Out For When Using Facebook Ads
“By week two the store will be set up with coupon codes, the FaceBook page will have run at least four ads, and I’ll have taken screenshots and made notes of how they performed. I’ll also have set up a Twitter page.” This was the schedule I set for myself at the beginning of the…
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