Samantha Clarkson

Creative, Ambitious, Determined

Learning Mailchimp: Heal Value Prop

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This is a value proposition I did for a company out in L.A. called Heal. I really love their company, which lets patients schedule house calls with their doctor through an app. They were looking for an email marketer, so I created a Mailchimp account for them, and included three mock emails as well as a sign-up form they could use to collect emails on their website.

I decided to exclude the video pitch I did for them because I included the password information to access the Mailchimp account. However, I will include a few screenshots of what I created for them.

What I learned:

  • How to set up a Mailchimp account
  • How to design an email
  • How to create a campaign
  • How to design a pop-up form
  • Taught myself about call-to-actions
A brief “About Us” email. The copy was taken from their webpage, tweaked and condensed slightly, and put into this email.
This is an email that would go out after a potential patient gave their email, but hasn’t signed up for the actual service. It’s designed with multiple calls to action to maximize the chances of at least one being clicked.
This is a welcome email that would go out after the customer had signed up. It assures the new patient that they’re in good hands, and invites them to continue to explore the site and engage with the company.
This is the pop-up form that would show up on the site in order to get someone’s email.

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